Trend towards global digitalisation in tourism creates marked growth potential
Düsseldorf / Frankfurt am Main, 23rd May 2017 – Brockhaus Private Equity, an independent growth investor focusing on innovation and technology leaders, has acquired a stake in Peakwork AG. The software specialist provides a high performance platform for travel distribution and leads the way in digitalising the global tourism sector. Headquartered in Dusseldorf, the company has overseas representations in the US, the UK and Singapore. Peakwork will use the new ownership structure to enhance its proprietary technology and press ahead with its global expansion.
The cross-industry fund “Brockhaus Private Equity III“ acquired a stake in Peakwork via a capital increase and the purchase of shares from existing shareholders, who will continue to hold a majority stake in the firm.
As a leading provider of software solutions for the travel industry, Peakwork is a key trailblazer in the global trend towards digitalising the tourism sector: Peakwork’s unique Player- Hub-Technology®, allows for travel offerings – ranging from package tours to individual hotel offers and flights – to be distributed online and be made available to consumers in real time via all sales channels, such as Google, Kayak, Tripadvisor or Facebook. Any data request from end users can be answered within milliseconds via Peakwork’s technology, a feat made possible through the background processing of billions of data sets. This unrivalled speed is a major reason why global tourism and online companies such as Google, Facebook and Tripadvisor are relying on this technology and have chosen Peakwork as their strategic partner.
“Peakwork holds a special place among Germany’s fast growing technology firms“, explains Marco Brockhaus, founder and CEO of Brockhaus Private Equity. “The company offers a disruptive and highly scalable platform in an extremely dynamic market. The situation is reminiscent, among others, of Wirecard and 360T, two extraordinary success stories we helped to shape as an investor. Our investment in Peakwork seeks to continue in this tradition“, comments Brockhaus.
Ralf Usbeck, CEO of Peakwork AG, adds: “As well as taking our software to the next level of automation, we are currently on the brink of entering further new markets in Asia. At the same time, we are greatly strengthening our partner platform through the addition of global travel and hospitality offerings. The investment by Brockhaus Private Equity will help us gain extra speed, just as our first investor, TUI Ventures, has enabled us to grow more quickly.“
Frank Rosenberger, TUI Group’s CIO: “Our shared role as committed long-term investors in Peakwork provides us with excellent opportunities to accelerate our growth. Peakwork’s groundbreaking IT solutions and its highly scalable business model are helping TUI expand into new markets, such as China or Brazil. In addition, they enable us to develop a digital framework for tourism that will benefit the entire industry.“
Peakwork AG, founded in 2009, is the software specialist for the travel industry. With its unique Player Hub Technology®, Peakwork has created a leisure travel network that brings together global supply and demand of travel products. Leading international tour operators and service providers rely on the Peakwork solutions for dynamic packaging with connectivity to worldwide hotel and flight providers. The flexible and internationally scalable travel distribution solutions are designed to cope with large traffic demands and benefit from the connection to global metasearch partners. Strategic alliances with leading companies like Google and IBM result in pioneering solutions for dynamic travel production, sales and yield management. The Player Hub Technology® is successfully used in 29 markets around the world. Peakwork employs approximately 200 people at six locations in Germany, the UK, USA and Singapore.
On Brockhaus Private Equity
Brockhaus Private Equity (www.brockhaus-pe.com) was founded in 2000 in Frankfurt am Main, Germany. As an independent growth investor specializing in buy-outs and expansion financings, Brockhaus Private Equity focuses on innovation and technology leaders in the German speaking regions, respectively managing and advising funds with a total volume of more than € 285 million. The funds make equity and equity-related investments in the range of € 5 million to € 25 million per transaction.
For media inquiries, please contact:
Dr. Dirk Spilker
Demmer, Spilker & Company
Hanauer Landstrasse 135-137
D-60314 Frankfurt am Main
Phone +49 (69) 24 75 04 311